By using highly targeted lists (or messages that appeal to a large audience), you can send the same message to hundreds or even thousands of recipients and still see fantastic results.įor example, if a retail company wants to advertise its Black Friday sale, it can text its recipients, “Black Friday starts now! Save 50% on EVERYTHING + free shipping on all orders. It can be a great way to spread awareness of a limited-time offer, a new product or service release, a company announcement, and more. Sending bulk SMS messages allows you to reach and engage a large number of recipients at once. You’ll also want to let your subscribers know what they’re signing up for, how often they should expect to hear from your brand, and that they’ll be responsible for any applicable message and data rates. Just remember, you need your recipients’ explicit permission to text them to ensure your business remains compliant with industry sending guidelines. These types of bulk SMS messages can help you reach potential customers and engage longtime loyalists. Plus, taking a one-to-many approach to your SMS marketing campaigns can help you to save time, money, and effort building a campaign without sacrificing results.īrands use bulk SMS messages to send a variety of communications, like promotions and deals, product releases, appointment reminders, shipping updates, contests, feedback surveys, emergency updates, and more! With an average SMS open rate of 94%, SMS marketing can improve the likelihood that your recipients read and interact with your message while also allowing you to circumvent customers’ crowded email inboxes. Bulk SMS messages, or text blasts, allow businesses to communicate with customers en masse, whether sending a promotional message or asking for feedback.
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